Wig and Hair Extension Brands Turn Their Focus Onto Hair-Care Analysis

“Many of our clients are eager to know how to properly care for their natural hair under their extensions,” says Ericka Dotson, co-founder and creative director of Indique Hair. “The beauty industry is constantly evolving,” Dotson explains. “It’s important to stay with the trends and address concerns. So having a hair-care analysis system is key to our business.” Indique Hair recently collaborated with Myavana, a beauty technology company that specializes in healthy hair-care science. The company uses nanotechnology and high-powered microscopes to analyze individual hair strands. Together, they launched Indique ID, a platform that creates personalized hair-care plans for those looking to maintain the hair underneath their pieces.

“[This partnership] has allowed us to embark on an innovative way to care for your hair through science and digital automation,” says Dotson. “Aside from many companies in the hair extension industry, Indique has always been an advocate for overall healthy hair care. Indique ID, powered by Myavana, will help support our cause by servicing our clients with goal-driven and rewarding healthy-hair results.”

The hair-care analysis includes product recommendations, styling tutorials, hair-care regimens, and even stylist recommendations. “We test the texture, type, and condition of the hair strand to reveal the porosity and elasticity levels, as well as the condition of the hair shaft. The results indicate what ingredients and product types are needed,” Candace Mitchell, co-founder and CEO of Myavana explains. “It is nanotechnology and our own proprietary methodology used to conduct this analysis. The products [we suggest] include a cleanser, conditioner, leave-in conditioner, or deep conditioner based on the results.”

Although Indique seems to be ahead of the pack now, Dotson agrees that the future of the hair extensions industry will incorporate technology into their business model. “Through technological advances, companies will be able to prescribe the right hair extensions, protective styling options, products, and stylists directly to the client.”