Fruition Hat Co.: Atlanta’s premier destination for custom hats
Atlanta is a city filled with style and creativity and is known for being unapologetically unique. Fruition Hat Co. perfectly captures the essence of the city of Atlanta with its unique spins on hats, whether it be a stylish custom fedora or a customized trucker hat. This store highlights an amazing range of high fashion to streetwear and is the best place to get the perfect accessory for any outfit. Along with the flagship location in Atlanta, the company sells stylish hats on the Saks Fifth website.
Upstairs in Ponce City Market, inside Citizen Supply, is Fruition Hat Co.’s hat bar. Customers can walk up, sit down, and talk with a hatter to make a custom hat that fits perfectly every time. Using only the highest quality supplies, Fruition Hat Co. puts unique spins on every hat they work on to make your hat best fit your style. Fruition Hat Co. was created when Stanzel Jackson and his childhood friend, Bryan Chatman, couldn’t find hats that matched their style.
The company began in Jackson’s apartment in 2018 and eventually gained popularity with its pop-up shops throughout Atlanta. Both owners credit the city of Atlanta with playing a major role in the growth and creation of their company. When asked about the importance of being a black business owner in Atlanta, Chatman said, “Being a Black-owned business in Atlanta means everything, just to be a part of that, being a part of the history.”
Each hat has a unique flair that highlights the creativity of the designers at Fruition Hat Co. When asked about the inspirations behind the hats, Jackson said, “The inspiration behind the hats is honestly the people. Our motto is be you, be true. It’s all about expressing individuality through your different hat styles.”
With its flagship location located in Ponce City Market, customers can walk up and watch a hat get made in front of them, as well as discuss with the hatter what accessories would best suit the hat for their style.
This story is part of the Digital Equity Local Voices Fellowship Lab. The Lab initiative is made possible with support from Comcast NBCUniversal.
